Social networks and the global auto industry: the marketing opportunity

As Web 2.0 matures and permeates deeper into everyday life, vehicle manufacturers and marketing agencies are starting to appreciate that powerful new opportunities are opening up, offering new ways of communicating with customers. Creating groups, networks and profiles via social networking websites such as Twitter and Facebook brings new interactions, but also challenges; not least, how is effectiveness measured?

This 60-minute webinar will bring together key experts to provide insight into the use of social networking as a marketing tool in the global auto industry.

Chairperson:

• Dr Peter Wells, Director, Centre for Automotive Industry Research, Cardiff Business School

Speakers:

• DDB - Leo Rayman, Head of Social Strategy (UK)
• General Motors - Mary Henige, Director, Social Media and Digital Communications
• Dare Digital - Michael Litman, Social Media Planner

Format:

• 3x10-minute audio presentations, followed by a 30-minute Q&A session during which attendees can put their own questions to our panel of experts. Attendees view the webinar via PC or laptop and can ask questions via an on-screen text box.